Why Redesign
The existing interface of the IIT Hyderabad website looked outdated, information was cluttered and it was difficult to search for information. It needed a refresh both in terms of UI as well as better organization of content and data.
Major Usability issues were –
Unorganized
Information
Inconsistent
Elements & Styles
Poor space
utilisation
Outdated
User Interface
The website needs an update in a way that reflects
the youth and freshness of recently established,
not-so-old IIT Hyderabad.
The Process
Research
Contextual Inquiry
User Interviews
Existing Sitemap
Analysis
User Personas
Ideation
Card Sorting
Information Architecture
Design
Visual Language
Hi Fidelity Wireframes
Understanding Users
We started with understanding
who are the frequent visitors and what are the common things they look out for.
- No categories
Current Students
Prospective Students
Parents
Faculty
Staff
Researchers
Alumni
Why do they visit?
User Personas
Card Sorting
We studied the current information architecture, created a card for each link, and performed a card sorting in order to organize the content and put navigation in order.
The card sorting helped us in organising data and categorised them properly so that it becomes easy to find information when needed. Using the card sorting outcomes, the Information Architecture was created.
Style guide
We have taken the inspiration from the logo which reflected the young and fresh feel that was needed for the university.
